Optimus Via — Boutique Consultancy Website

Optimus Via is a five-partner management consultancy in Rome that helps European startups and SMEs break into the US market. They were on Squarespace and needed something they could actually update themselves, whether that's publishing articles, adding case studies, or editing team bios, without calling a developer. I rebuilt the site on Next.js with Sanity CMS as the backend. The team writes in Sanity's editor, hits publish, and content goes live within 30 minutes through ISR. No rebuild, no deploy. Analytics was the tricky part because they work across EU and US markets. Google Analytics only fires after someone explicitly accepts cookies, and there's a toggle on the privacy page to revoke consent whenever. Vercel Analytics runs separately (cookieless), so they always have baseline traffic data even if visitors decline. Contact form sends branded HTML emails through Resend, with Cloudflare Turnstile handling bot traffic invisibly.